Thursday, March 1, 2012
I think it's relaly important to note in your second to last point about when talking about your products/services that you need to relaly identify the problem first: why there is a need for what you do what problem it solves.This helps prospects easily identify themselves with you when pitching. And as you make note of in your post this can easily be done in a context of a story: You saw a common problem your customers were having, and your product/service solves it. Pointing out a specific client story is a great way to do this.Nice post!
